American Express

The Art of Storytelling in Advertising: Best Practices

As technology continues to evolve and consumers become more savvy, advertisers must find new ways to capture their attention. One technique that ha...

The Power of Emotional Advertising: Strategies for 2023

As the advertising industry evolves, one thing remains constant - the power of emotions in advertising. Emotional advertising has the ability to ta...

The Impact of Gen Z on Advertising

Gen Z is the first truly digital-native generation, having grown up with technology at their fingertips. They are diverse, global citizens who valu...

Top Marketing Channels in 2023

One of the biggest trends in 2023 will be the rise of AI-powered marketing. As AI continues to advance, we can expect to see more businesses using ...

digital marketing

Creating An Effective Marketing Plan

Creating an effective marketing plan requires research, analysis, and the ability to think strategically.

affiliate marketing

Types of Digital Marketing

Different types of digital marketing can be used together in an integrated digital marketing strategy, or they can be used individually to target s...

Data Analysis

What is a Pixel?

A tracking pixel is used to track metrics such as traffic, conversions, and user behavior. The pixel is a tiny 1x1 pixel graphic that is typically ...

buyer persona

Targeting Your Audience in 2023

Learn who your target audience is and get to know them using buyer personas, research and data.

digital marketing

What is Digital Marketing?

Marketing, whether traditional or digital, has always been about capturing, connecting, and converting the right audience.